Building a healthy and trusting relationship between clients and your business is an important determinant of your brand’s success. A website has to be appealing, interesting and devoid of any confusion that may lead the customers astray.
Some people like to go through the whole website to find clues of their interest, and for some people it is literally just a matter of a second to decide if they like the website or not. Sometimes, it is the highly bothersome popups and often it is a notification that never goes away. All of this leads to a lack of trust and hence you lose the clients.
There is no absolute magic wand to set this right, but there are some tips that help develop this much needed trust.
Testimonials
Adding testimonials to your Ecommerce site creates a big impact on your clients-it makes them see you as original, authentic and unique. It might just be a sentence, or even three words but it can work as magic.
Also, trust is enhanced ten-folds via celebrity endorsements.
Don’t over-do your trust game
It is important to remember that the more you talk about something, the more doubtful it becomes. Therefore, just like airplane companies don’t over-emphasize on the safety of their planes, you shouldn’t do too much of the trust-talk.
Importance of Social Networking Sites
Adding your accounts of all social media networking sites removes all chances of ambiguity. It establishes you as a genuine brand, something that can be relied on.
Appropriate tone for every brand
It wouldn’t be very fortunate to use a dry and straight tone for a brand that sells toys, and neither would it be fair to use hyper-exciting and bubbly lines for a brand that sells cement.
The right tone is the first building block to your castle of trust.
Importance to Security
Would you give out your credit card information to someone you don’t trust? Definitely, no. Websites work on the same principle. People only share their credit information when they’re sure it’s going to be in safe hands. For this, you will need to publish your privacy policy and present your SSL certificate symbol. Shopify and Magneto are one of the many well-established platforms for Ecommerce safe-keeping.
Have an Address
Other than being present on your Ecommerce website virtually, you need to establish your presence in the real world for the customers to believe you. Details like your address, a Contact Us tab and E-mail queries should be kept open to everyone.
Personalize as much as you can
In order for clients to trust you, you need to be individually unique; not only with your content but also with the photographs. Photographs of your products taken by a professional photographer add a personalized touch to your Ecommerce site. Therefore, it is of paramount importance.
Be who you promise to be
To build a healthy relationship with your customers, it is important that you stick to your words. For example, a customer who signs up for weekly newsletters isn’t going to be impressed if you send it daily-or worst case scenario, monthly. Hence, follow your own rules to success.
Be very clear about the money
If a client has spent substantial amount of time surfing through your site and has finally decided on buying a product, be very clear about all the money involved. Any unexpected charges (like tax, delivery charges) apart from the object price should be clear from the very first click.
Be open to after-sales support
Once a customer has bought from you, they will need to track their order and be notified when it’s going to be delivered. You have to provide all the assistance in this matter without-fail. Even more, some customers might have question regarding a product’s operation, or some might need to return their order-you should always be ready to serve.
